Attention Authors: Self-published/traditionally published/fiction/non-fiction... 

Are you ready to build an audience and establish authority?

Learn what every author needs to know about becoming a household name.

 

You wrote a book that you’ve been working on tirelessly for years. Now it’s time to launch it… and you’re freaking out.

You’re totally overwhelmed and don’t know where to start. You want your book to “be everywhere” when it comes out but you have no idea how that happens. You feel like you should be doing more and that you’re not sure if what you are doing is the best use of your limited time, energy and finances. You feel isolated, insecure, and emotionally exhausted.

Which is completely understandable. There are so many strategies out there you can try and so much conflicting advice about what works and what doesn’t. 

I made what you need! 

The Pro-Active Author is an 8-part self-study book marketing course that shows you step-by-step how to proactively and effectively launch your next book. As soon as you sign up, you get all the content, and you have access to it forever.

This course is 8.5 hours of content, made up of 38 lessons and 12 worksheets. So you can go from feeling confused and overwhelmed, to in control and confident in just one weekend.

Imagine what it would feel like waking up every day feeling relaxed and excited about all the positive attention your book is getting, knowing your hard work has paid off. Great reviews, devoted fans, excellent press, sold-out events: all this is within your reach.

An effective campaign around your book launch is the most powerful way you can build your audience and create credibility. This course will help lay the foundation and execute the most important publicity strategy of all, which is word of mouth. 

"The greatest marketing tool we have in publishing is word of mouth."
                         -  Heather Fain, marketing director, Little, Brown and Co.

I'll teach you how to kick off the word of mouth wildfire!

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My name is Georgia Clark and I am excited to help you build your audience and create credibility.

I’m an Australian-born, NY-based author of two YA novels, and my debut adult fiction, The Regulars. The Regulars was released in summer 2016 in the U.S., Canada, the U.K, Australia and New Zealand, by Simon & Schuster. The Regulars was reviewed in Cosmo, People, Us Weekly, and Marie Claire, and more. It was a Best Book pick for In-Style, PopSugar, Redbook, Refinery 29, Harper’s Bazaar, and many more. I was published widely around the launch, including articles in Cosmo, Medium (Editors’ Pick), Bust, In-Style UK, Daily Life, Huffington Post, Grazia, Writer’s Digest, Autostraddle and more. (See Press). The Regulars received A-list celebrity endorsements, went on a 20+ blog tour, was embraced by the bookstagram community and saw me invited on national television in Australia.

I had over 100 people come to my NYC launch, record-breaking attendees at the LA and Sydney launches, and hosted sold-out events that saw my book going #1 in local bookstores. I create and run this website and my social media channels, send a monthly newsletter to hundreds of engaged subscribers, and am the founder of the Brooklyn Writers' Salon, as featured in Brooklyn Magazine

In this course I’m going to take you through every single thing I did to make The Regulars a success, so that you too can launch a book in the smartest way possible.

Georgia, both as a person and as a professional writer, has a generous spirit - she is willing to share everything she knows about the world of marketing in order to help other writers be successful. She has a real understanding of the world of promotion in the current publishing landscape. The result of Georgia’s advice to me? I am unafraid to believe in my own book, and I have the skills to speak up for it, loudly!
— Amy Poeppel, author Small Admissions (Simon & Schuster)
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You will learn how to:

  • Make a realistic, achievable and actionable plan for your launch
  • Translate your unique personality into a relatable brand
  • Get published in your favorite magazines and websites
  • Create and nurture a writing community
  • Have a great relationship with your social media (even if you’re not into social media)
  • Plan an amazing book launch and supporting events
  • Get celeb endorsements and author blurbs
Georgia Clark truly has the gift for marketing her work while still being authentic. I’m in awe of her publicity game, and her ability to get the word out there in such an organic yet glamorous manner. The knowledge imparted in her course is a worthy investment in your book.
— Autumn Whitefield-Madrano, author of Face Value: The Hidden Ways Beauty Shapes Women's Live (Simon & Schuster)

Curriculum

All lessons will be available as soon as you enroll and may be completed at your own pace. You’ll get unlimited access to every webinars, audio recording and planning PDF. 

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Masterclass 1: GETTING STARTED

How to understand the big picture: your role, potential and what success looks like 

  • Understanding your goals 
  • Creating a comprehensive timeline  
  • Feeling empowered and in control

Masterclass 2: THE AUTHOR ONLINE

How to be present online in a way that suits you and strengthens your career 

  • Demystifying “author platform
  • Creating a brand that feels fresh and authentic 
  • Conveying an author voice that matches your books
  • Creating an author website 
  • Making social media easy, effective and fun
  • Sticking to good guidelines for review sites

Masterclass 3: COMMUNITY

How to stop feeling isolated and start feeling supported by a thriving writing community 

  • Creating and nurturing a writing family 
  • Finding and utilizing community online
  • Turning friends into fans

Masterclass 4: PUBLICITY 101

How to plan and execute an effective PR campaign for your book

  • Creating clear goals and realistic expectations
  • Pitching your book 
  • Working with your in-house team
  • Working with freelance publicist
  • Creating a press release and media kit 
  • Creating a master publicity spreadsheet    
  • Implementing a Facebook and Instagram ad campaign
  • Organizing a blog tour
  • Getting fun and creative with DIY book marketing ideas
  • Doing author and book photos (cheaply!)
  • Nailing interviews: TV and radio

Masterclass 5: COMMUNICATIONS

How to use the written word to get the responses, loyalty and excitement you need

  • Sending perfect email
  • Sending “the Big Ask” on pub day
  • Building a mailing list
  • Sending fabulous author newsletters 
  • Overcoming the fear of asking for too much

Masterclass 6: ADVANCE COPIES AND INFLUENCERS

How to start early buzz 

  • Sending out advance copies
  • Getting A-list celebrity endorsement
  • Using Netgalley
  • Getting author blurbs

Masterclass 7: PITCHING AND WRITING ARTICLES 

How to write and pitch compelling content that top editors will snap up 

  • Writing articles for media
  • Mastering different types of content
  • Pitching editors the way they want to be pitched
  • Avoiding common mistakes when pitching

Masterclass 8: EVENTS

How to plan a fantastic book launch and supporting events 

  • Pulling off the book launch of your dreams
  • Organizing a panel that’ll get press and attendees  
  • Being comfortable and confident in front of a crowd


Curious? Here's a sneak peek of Lesson 1, Master Class 1...

Register now and also get:

  • FOUR additional 30-minute+ interviews with best-selling authors who share their secrets and strategies for success.
  • A signed copy of The Regulars for everyone who purchases the Impact or Best Seller package (*Limited to first 50 purchases).
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Marketing your book can get really expensive...

  • Hiring a good freelance publicity firm = $5,000/month
  • One-on-one consulting phone call with book publicist = $500/hour
  • Book marketing consulting call package = $750/five hours
  • Brand and author platform strategy = $1,000 - $3,000

Knowing this, and knowing how much authors get paid (not much!) I was driven to create a comprehensive and affordable toolbox for writers. All the wisdom you need to successfully and confidently launch your book for under $100. 

  • The Pro-Active Author online course
  • 12 downloadable worksheets, on everything from the perfect pitch to a pre-launch timeline
  • 38 lessons clarifying every aspect of a successful book launch
     
  • The Pro-Active Author online course
  • 12 downloadable worksheets
  • 38 in-depth lessons 
  • One 30-minute Skype call with Georgia to power plan your next book launch
     
  • The Pro-Active Author online course
  • 12 downloadable worksheets
  • 38 in-depth lessons 
  • Three 1-hour Skype calls with Georgia for an intensive deep dive into your launch and /or career
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NOTE: Impact and Best Seller packages are LIMITED to 10 clients/year. 3 spots left for 2017, so get in fast. 

The Pro-Active Author comes with a 30-day money-back guarantee. So if you’re not entirely happy, we’ll refund you your money, no questions asked! 

Don’t let all your hard work writing a book be for nothing. If no one buys your book, it’s much harder to sell or publish another one. Be PRO-ACTIVE and get the sales and audience you deserve! 

I’m a novelist with two books out, and a third on the way — watching Georgia Clark launch her debut adult novel was awe-inspiring. She did all the things I *WISH* I’d done for my own books! She’s really done her homework on the market; something few writers ever master. And she makes it all look natural, to boot. I can’t imagine a greater teacher on this subject!
— Suzanne Rindell, Three-Martini Lunch, The Other Typist (Penguin Random House)
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Do you want your launch to look a little something like this? Enroll in the Pro-Active Author now.

  • The Pro-Active Author online course 
  • 12 downloadable worksheets, on everything from the perfect pitch to a pre-launch timeline
  • 38 lessons clarifying every aspect of a successful book launch
     
  • The Pro-Active Author online course
  • 12 downloadable worksheets
  • 38 lessons 
  • One 30-minute Skype call with Georgia to power plan your book's launch
     
  • The Pro-Active Author online course
  • 12 downloadable worksheets
  • 38 lessons 
  • Three 1-hour Skype calls with Georgia for an intensive deep dive into your launch and/or career. 

Have a question about the course? Write me below.

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